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WHY AYB Exists
Life can leave us feeling stuck, burnt out, or running on autopilot. We know we want more for our health and wellbeing, yet attempts at change often fizzle out under the weight of daily pressures.
That’s where Above Your Baseline (AYB) comes in. We’re here to support people who are tired of feeling like they’re just surviving — and ready to start moving toward a version of themselves that feels more resilient, intentional, and aligned with what truly matters.
Our Beliefs
You’re not broken - just stuck.
Struggling doesn’t mean you’ve failed; it means something needs attention, not fixing.
Progress beats perfection.
Lasting change is built on small, consistent wins, not all-or-nothing thinking.
Setbacks are part of the path.
Every stumble holds insight and can be a step forward if we learn from it.
Your values are your compass.
When your actions align with what matters most, change becomes meaningful and sustainable.
Small shifts create big change.
Over time, small, intentional steps build resilience and transform the trajectory of your life.
Struggle Doesn’t Discriminate.
Struggle can happen to anyone, whatever your background or success. Your experience is valid, and no one else gets to decide if it’s “enough” to deserve support.
What We Do
Above Your Baseline blends health psychology, behavioural science, and lived experience to help you:
Understand your current “baseline” patterns... the habits, thoughts, and default responses that keep you stuck.
Develop practical psychological tools to manage stress and navigate challenges.
Build resilience and healthier habits that last in the real world, not just in theory.
Create change that feels sustainable, compassionate, and aligned with your values.
This isn’t about quick fixes or chasing extremes. It’s about learning how to rise Above Your Baseline self in a way that works for your life.
I'M DR CARL BRYCE.
I'm an British Army Veteran turned Health Psychologist and the founder of Above Your Baseline.
After leaving the military, I spent years studying psychology and health behaviour change, eventually completing a Doctorate in Health Psychology. I now work in Clinical Health Psychology at Salford Royal Hospital, helping people navigate the psychological impact of long-term health conditions.
But AYB isn’t just built from professional expertise — it’s born from lived experience. I know what it feels like to slip into burnout, autopilot living, and self-criticism. I also know the power of small, compassionate steps to shift the direction of life.
That combination of science and real-world experience is at the heart of everything we do here.
The Founder
The Invitation
Above Your Baseline isn’t just a service, it’s a movement.
It’s for anyone who’s ready to step away from survival mode and start building resilience, health, and momentum, one small win at a time.
If you’ve ever felt stuck, know this: you’re not alone, and you don’t need to do it perfectly. You just need to start.
Let’s rise Above Your Baseline — together.
A Journey of a thousand miles, begins with a single step.
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― Lao Tzu
Join Our Weekly AYB NudgeLetter
At its core, the AYB NudgeLetter is just what it sounds like... A gentle nudge, a weekly prompt to pause, reflect, and take small steps forward, while keeping you connected with the latest from AYB.
Think of it as a friend in your inbox, a weekly cue to reflect, reset, and take the next step.
